CASE STUDY
Bayer is an annual attendee & exhibitor at the Farm Progress Show, where they interface directly with their agriculture customers, big & small. Given the limitations of tradeshows & logistics issues brought about by the Covid-19 pandemic, the expo was presented as a virtual event instead. In order to educate their clients about their new facility, & utilize existing content created for the greenhouse, Bayer tasked ShowMeVirtual with creating a virtual tour of the greenhouse that would work on any device.
In order to pivot and still demonstrate their new facility at the virtual Farm Progress Show, ShowMeVirtual designed a web-based application and UI with an accessible interface that housed pre-existing video, copy, and a 360 virtual tour that could be viewed on either desktop or web.
The tour helped Bayer kickstart conversations with customers during the virtual event, & demonstrated the viability of engaging new prospects through immersive technology. Bayer was so pleased with the effort put into asset intergration, implementation, & design that they've requested to continue to expand this virtual tour in the near future.
