CASE STUDY
As part of a marketing initiative for the National Women’s Hockey League (NWHL) to reach their most important demographic (girls & teenagers), the NWHL wanted to create a social media filter for the NWHL All-Star Weekend, letting fans both on-site & at home share their experience of watching the games. Additionally, the NWHL wanted to promote the filter within a 50-mile geofence of the event location. ShowMeVirtual was tasked with creating the NWHL All-Star lens / filter, incorporating the league’s four teams; Boston Pride, Buffalo Beauts, Connecticut Whale, and Metropolitan Riveters.
With the launch of Snapchat’s developer platform, Snapchat Lens Studio, only a few weeks before the project came to fruition, it opened the doors to a new & exciting way to reach people through interactive experiences. Despite not supporting 3D content at the time, we created an interactive 3D shot experience, combined with frame animation, & tied together with scripting for interactivity, creating a fun & social experience built for sharing.
Because the platform was brand new, we worked directly with both the NWHL’s social media team & Snapchat to launch & promote the lens on the NWHL’s official channel. Along with in-person promotion at the event, promotion on the live-stream, & the 50-mile radius geofenced promotion, the NHWL also promoted the lens online through social media, returning successful engagment metrics with their target market.
